Demonstrating Value Course

The value does not depend on the product, but on the user. Because knowledge of the buying motive is fundamental to the value argumentation, this e-learning presents the four most important buying intentions - safety, recognition, profit and convenience - their recognition, and appropriate response. Building on this, participants learn the five-step technique of value argumentation. Realistic examples show what an individual value argumentation can look like.

Pinktum provides high-quality, video-based courses focused on Leadership, Communication Skills, and Digital Transformation. Their catalog covers Emotional Intelligence, Conflict Resolution, Team Collaboration, and Change Management, blending psychology and business expertise. Training is interactive and scenario-based, making complex topics easy to apply in practice. Pinktum emphasizes soft skills and workplace culture as critical drivers of professional success. Their content supports organizations in upskilling staff for the modern workplace.