Selling to the Customer's Business Strategy
Last Updated 03/2024
English
Export to your LMS
Full Lifetime Access
Self-Paced
Finish in
30 mins!
Finish in
30 mins!
Made for for
Employees
and
Supervisors
Employees
and
Supervisors
No Certificate
Provided
Provided
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
You will learn how a company's business strategy can impact their view of your product or service, and how to work with the various levels in the organization to show buyers how you can help their organization reach its goals, motivating them to say 'yes.'
Skills covered in this course
Description
You are more likely to win a 'yes' from a B2B buyer if they can see how your product or service supports their company's overall business strategy. How will you help them reach their organizational goals? This three-part topic explains what a business strategy is and why it's important, how to identify your Customer's business strategy, and how to bring a strategic discussion into a sales conversation that will make them see your product or service in a different way.
Table of Contents
What Is a Business Strategy: Explains why companies have business strategies and the difference between a goal, a strategy, and a tactic.
Why Role Levels Matter: Describes how awareness of a company's business strategy and relationship to it changes at different role levels
Navigating the Strategy: Demonstrates how to bring a company's business strategy into a sales conversation with stakeholders at the various levels
Author
We’re an experienced group of sales and marketing leaders, and education and coaching stalwarts. We’ve all held senior positions at global corporations, or rolled up our sleeves to turn start-ups into successful international businesses, and in many cases we’ve done both.
Selling to the Customer's Business Strategy
Selling to the Customer's Business Strategy 1 - What is Business Strategy?
Explains why companies have business strategies and the difference between a goal, a strategy, and a tactic.
Selling to the Customer's Business Strategy 2 - Why Role Levels Matter
Describes how awareness of a company's business strategy and relationship to it changes at different role levels
Selling to the Customer's Business Strategy 3 - Navigating the Strategy
Demonstrates how to bring a company's business strategy into a sales conversation with stakeholders at the various levels
Frequently Asked Questions
This course is designed for employees and supervisors who need to complete Selling to the Customer's Business Strategy training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 30 minutes to complete and can be paused and resumed at any time.
No. This course does not include a certificate of completion.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
Yes. This course is available for free with an active Prime Subscription.
Yes. Refund requests can be submitted within 30 days of purchase.
