Hidden Competitor
Last Updated 03/2024
English
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Full Lifetime Access
Finish in
40 min! Run Time
40 min! Run Time
Made for for
Employees
and
Supervisors
Employees
and
Supervisors
No Certificate
Provided
Provided
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
In this course you will learn that what is creating resistance in your customer is not the appeal of a competitor, but something else that is internal to their organization or even their personal situation: a Hidden Competitor. You'll learn the most common "Hidden Competitors" in sales, and how to address them so you can move forward and close the deal.
Skills covered in this course
Description
Has your buyer ever seemed like a mystery? There is something blocking the sale, but you're not sure what. Often, their stated reasons are not the real drivers behind their resistance. This four-part course reveals the hidden reasons a buyer might be resistant to change and how to address them so the buyer can embrace your solution.
Prerequisite: Knowing the Customer's Buying Process
Prerequisite: Knowing the Customer's Buying Process
Table of Contents
Identifying Your Competitor: What if the competitor getting in the way of closing a sale is not what you think it is? What if it's something hidden? This module introduces the Hidden Competitor.
Understanding Service in Place: Digs deeper into the hidden reasons a buyer might not want to make a change just now. Some may be quite surprising.
Know Your Customer's Situation: Shows how to address the Hidden Competitor and move forward with a sale by gaining and using situational knowledge about the buyer's business, challenges and goals.
Compete Against the Hidden Competitor: Provides advice for how to find and eliminate Hidden Competitors of all kinds.
Author
We’re an experienced group of sales and marketing leaders, and education and coaching stalwarts. We’ve all held senior positions at global corporations, or rolled up our sleeves to turn start-ups into successful international businesses, and in many cases we’ve done both.
Hidden Competitor
Hidden Competitor 1 - Identifying Your Competitor
What if the competitor getting in the way of closing a sale is not what you think it is? What if it's something hidden? This module introduces the Hidden Competitor.
Hidden Competitor 2 - Understanding Service In Place
Digs deeper into the hidden reasons a buyer might not want to make a change just now. Some may be quite surprising.
Hidden Competitor 3 - Know Your Customer's Situation
Shows how to move forward with a buyer — and addresses the Hidden Competitor — by gaining and using situational knowledge about the buyer's business, challenges and goals.
Hidden Competitor 4 - Compete Against the Hidden Competitor
Provides advice for how to find and eliminate Hidden Competitors of all kinds.
Frequently Asked Questions
This course is designed for employees and supervisors who need to complete Hidden Competitor training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 40 minutes to complete and can be paused and resumed at any time.
No. This course does not include a certificate of completion.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
Yes. This course is available for free with an active Prime Subscription.
Yes. Refund requests can be submitted within 30 days of purchase.
