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Online Courses Professional Development Sales Research Methods in Business: Writing Data Collection Tools, Qualitative and Quantitative Data Analysis

Research Methods in Business: Writing Data Collection Tools, Qualitative and Quantitative Data Analysis

Created by: Sentinel | 9 Top Author
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What you'll learn

Understand and apply the principles underpinning the business research process and make informed decisions about how to undertake research in a given circumstance.
Examine the key challenges faced by people when undertaking research in a business context and be able to identify and employ techniques for managing these challenges.
Analyse a problem, undertake efficient desk research and write a problem statement.

Skills covered in this course

15.4 Project and Research Methods

Overview

Description

Description: These modules have been designed to provide an understanding of the principles that underpin good business research. It looks at the research process from problem definition through to project conception and finally, publication of the research outcomes.

This course features dynamic and engaging video with audio narration, infographics and short quizzes to test your knowledge

 

Background: Data collection tools are used in all forms of research. They include questionnaires to be used in surveys, interview protocols used in qualitative and quantitative interviews, focus group protocols and forms used to record details from observations.

There is a direct link between the quality of the instrument being used and the quality of the data being collected. The basic requirement is that the tool being used helps you collect the data you need to answer your research questions.

Author

Sentinel | 9

90 Courses

Sentinel | 9 specializes in Business Education and Professional Development for managers and executives. Their catalog includes courses in Business Strategy, Marketing, Finance, and Digital Transformation. Each program blends academic knowledge with workplace application, making them ideal for corporate learners. Sentinel | 9 helps organizations strengthen management capabilities while supporting ongoing employee development. Their concise, modular training aligns with the needs of today’s business environment.