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Online Courses Professional Development Sales Research Methods in Business: Writing a Purpose

Research Methods in Business: Writing a Purpose

Created by: Sentinel | 9 Top Author
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English
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What you'll learn

Understand and apply the principles underpinning the business research process and make informed decisions about how to undertake research in a given circumstance.
Examine the key challenges faced by people when undertaking research in a business context and be able to identify and employ techniques for managing these challenges.
Analyse a problem, undertake efficient desk research and write a problem statement.

Skills covered in this course

S15.2 Project and Research Methods Purpose

Overview

Description

Description: These modules have been designed to provide an understanding of the principles that underpin good business research. It looks at the research process from problem definition through to project conception and finally, publication of the research outcomes.

This course features dynamic and engaging video with audio narration, infographics and short quizzes to test your knowledge

 

Background: Creswell describes in detail the process of writing the purpose statement and research questions. To do this you will need to decide whether you want to do quantitative, qualitative or mixed methods research. Some questions to guide this decision include:
• Is this a what problem or a why problem? If you want to research what is happening then the research is usually quantitative.

If you want to know why something happens then it will need a qualitative component.
• Is this topic perfect for a case study? If so, it will be mixed methods.
• Do I have the skills to do quantitative/qualitative data analysis? Work to your current skills.

Author

Sentinel | 9

90 Courses

Sentinel | 9 specializes in Business Education and Professional Development for managers and executives. Their catalog includes courses in Business Strategy, Marketing, Finance, and Digital Transformation. Each program blends academic knowledge with workplace application, making them ideal for corporate learners. Sentinel | 9 helps organizations strengthen management capabilities while supporting ongoing employee development. Their concise, modular training aligns with the needs of today’s business environment.