Book a Demo
Price $16.00/ license
Online Courses Professional Development Sales Research Methods in Business: Research Approaches and Ethical Considerations

Research Methods in Business: Research Approaches and Ethical Considerations

Created by: Sentinel | 9 Top Author
5.0 624 views Prime
English
30-Day Money Back Guarantee
Full Lifetime Access
Self-Paced
Finish in
60 mins!
Made for for
Employees
only
Certificate
of Completion
Mobile -
Friendly
Access

What you'll learn

Understand and apply the principles underpinning the business research process and make informed decisions about how to undertake research in a given circumstance.
Examine the key challenges faced by people when undertaking research in a business context and be able to identify and employ techniques for managing these challenges.
Analyse a problem, undertake efficient desk research and write a problem statement.

Skills covered in this course

15.3 project&research methods

Overview

Description

Description: These modules have been designed to provide an understanding of the principles that underpin good business research. It looks at the research process from problem definition through to project conception and finally, publication of the research outcomes. 

This course features dynamic and engaging video with audio narration, infographics and short quizzes to test your knowledge

 

Background: Mixed methods research refers to any research design that includes aspects of both quantitative and qualitative data collection and analysis (Creswell, 2015). Mixed methods research is undertaken when the research objective can only be achieved by accessing both sorts of information.

In a business context, mixed methods are often used:
• Sequentially (qualitative then quantitative, when qualitative data such as interviews is used to develop a questionnaire for a large-scale quantitative survey.,
• Sequentially, (quantitative then qualitative) when the analysis of quantitative data raises further questions that need to be addressed qualitatively. This might take the form of a survey followed by some semi-structured interviews to try and understand some of the survey outcomes, and
• Concurrently in Case Studies where both forms of data are collected and analysed at the same time in quick succession.

Author

Sentinel | 9

90 Courses

Sentinel | 9 specializes in Business Education and Professional Development for managers and executives. Their catalog includes courses in Business Strategy, Marketing, Finance, and Digital Transformation. Each program blends academic knowledge with workplace application, making them ideal for corporate learners. Sentinel | 9 helps organizations strengthen management capabilities while supporting ongoing employee development. Their concise, modular training aligns with the needs of today’s business environment.