Storytelling
Last Updated 03/2024
English
Export to your LMS
Full Lifetime Access
Self-Paced
Finish in
60 mins!
Finish in
60 mins!
Made for for
Employees
and
Supervisors
Employees
and
Supervisors
No Certificate
Provided
Provided
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
You will learn why stories are so powerful they can move a buyer to action, and how to create and compelling and persuasive sales stories.
Skills covered in this course
Description
Stories are one of the most powerful ways to make an impact on a buyer that moves them to action. This course shows you why stories are so powerful, and how to structure and tell sales stories well.
Table of Contents
The Power of Storytelling and Its Benefits in Sales: Reveals four powerful research-driven reasons for using stories during sales conversations.
When to Tell Stories: Describes five specific objectives stories can help salespeople achieve
The Structure of Stories That Sell: Introduces a five-point story structure salespeople can use to craft stories that will make an impression on their customers.
Making a Story Engaging: Reveals the secrets of creating a compelling story.
How to Present Stories Effectively: Shows through examples how to tell a story most effectively and what not to do.
Creating a Portfolio of Sales Stories: Provides recommendations for developing a library of sales stories, including a template for creating stories.
Author
We’re an experienced group of sales and marketing leaders, and education and coaching stalwarts. We’ve all held senior positions at global corporations, or rolled up our sleeves to turn start-ups into successful international businesses, and in many cases we’ve done both.
Storytelling
Storytelling 1 - The Power of Storytelling and Its Benefits in Sales
Shows four powerful research-driven reasons for using stories during sales conversations.
Storytelling 2 - When to Tell Stories
Describes five specific objectives stories can help salespeople achieve
Storytelling 3 - The Structure of Stories That Sell
Introduces a five-point story structure salespeople can use to craft stories that will make an impression on their customers.
Storytelling 4 - Making Your Story Engaging
Reveals the secrets of creating a compelling story.
Storytelling 5 - How to Present Stories Effectively
Shows through examples how to tell a story most effectively and what not to do.
Storytelling 6 - Building a Portfolio of Sales Stories
Provides recommendations for developing a library of sales stories, including a template for creating stories.
Frequently Asked Questions
This course is designed for employees and supervisors who need to complete Storytelling training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 60 minutes to complete and can be paused and resumed at any time.
No. This course does not include a certificate of completion.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
Yes. This course is available for free with an active Prime Subscription.
Yes. Refund requests can be submitted within 30 days of purchase.
