Social Media for Managers

Every organization needs a social media policy; it is an essential part of doing business today. This course helps you create or revise yours.

What this course covers:

• Why a social media policy is essential for every organization
• How to create a digital code of conduct for employees
• Guidelines for individual use of social media
• Guidelines for organizational use of social media

For managers who need to put a clear, workable social media policy in place.

Recruiting top talent on social media has never been easier. This course shows managers how to find and attract ideal candidates while reducing hiring costs.

What this course covers:

• How to recruit candidates online
• Attracting ideal candidates passively
• Which platforms are the best places to start
• Building company culture content that attracts talent

For managers and HR teams who want to recruit more effectively.

This course helps managers use social media in hiring the right way, with the legal implications clearly in view.

What this course covers:

• What social media can reveal about a candidate
• The legal implications of screening applicants online
• What you can and cannot do during the hiring process
• Best practices for a smooth process for everyone

For managers and hiring teams who use social media to evaluate candidates.

Some overlap between your social media and your employees' is inevitable, even outside of work.

What this course covers:

• Where manager and employee social media overlap
• Common questions about engaging with employees online
• Best practices for avoiding missteps
• How to handle the potential gray areas

Ideal for managers who want to connect with their team online appropriately.

Social media users trust real people they see as peers more than they trust logos and brand accounts.

What this course covers:

• Why employee posts outperform company accounts
• The trust real individuals build with audiences
• Ways to get team members on board
• What kind of content employees should post

Ideal for managers who want to extend their marketing reach through their team.