Social Media
1h 10 min! Run Time
Employees
only
of Completion
Friendly
Access
What you'll learn
Skills covered in this course
Description
Every organization needs a social media policy, and it is an essential part of doing business today.
What this course covers:
- Why a social media policy matters for every organization
- Creating a digital code of conduct for your employees
- Guidelines for individual use
- Guidelines for organizational use
It is for employers building a new social media policy or revising the one they have.
System Requirements
See System Requirements in the Coggno Knowledge Base
Author
Social Media
Recruiting top talent on social media has never been easier. This course shows managers how to find and attract ideal candidates while reducing hiring costs.
What this course covers:
- How to recruit candidates online
- Attracting ideal candidates passively
- Which platforms are the best places to start
- Building company culture content that attracts talent
For managers and HR teams who want to recruit more effectively.
This course helps managers use social media in hiring the right way, with the legal implications clearly in view.
What this course covers:
- What social media can reveal about a candidate
- The legal implications of screening applicants online
- What you can and cannot do during the hiring process
- Best practices for a smooth process for everyone
For managers and hiring teams who use social media to evaluate candidates.
Some overlap between your social media and your employees' is inevitable, even outside of work.
What this course covers:
- Where manager and employee social media overlap
- Common questions about engaging with employees online
- Best practices for avoiding missteps
- How to handle the potential gray areas
Ideal for managers who want to connect with their team online appropriately.
Social media users trust real people they see as peers more than they trust logos and brand accounts.
What this course covers:
- Why employee posts outperform company accounts
- The trust real individuals build with audiences
- Ways to get team members on board
- What kind of content employees should post
Ideal for managers who want to extend their marketing reach through their team.
Social media screening is now part of nearly every hiring process, so your profiles matter as much as your resume.
What this course covers:
- Why employers screen candidates on social media
- What your online presence says about you
- Ideas for making your presence more attractive to employers
- How to present yourself beyond your on-paper qualifications
Ideal for job seekers who want their social media to support their search.
Social media can be an excellent tool for climbing to the next rung of your career, and different platforms offer different benefits.
What this course covers:
- Using social media to reach your career goals
- Maximizing the benefits of LinkedIn
- What Twitter offers for professionals
- Choosing the right platform for the job
It is aimed at employees who want to use social media to elevate their careers.
If your privacy settings are not configured correctly, strangers can access your personal information. This course covers privacy best practices for using social media, especially at work.
What this course covers:
- Why social media privacy settings matter
- How privacy settings protect your data
- Controlling who sees what you share
- Privacy best practices for any social media platform
For employees who want to use social media safely and securely.
This course helps employees understand their rights online so a comment, post, or tweet does not land them in trouble at work.
What this course covers:
- Your rights when posting on social media
- How the First Amendment applies, and its limits
- Social media policies and how they protect you
- What companies can and cannot do with what you post
For employees who want to use social media without risking their job.
Conflict can spiral quickly on social media, where you cannot see a face or hear a voice.
What this course covers:
- Why misunderstandings escalate faster online
- Handling disagreements professionally in public
- Ways to avoid online conflict before it starts
- Techniques to defuse heated situations quickly
For anyone using social media professionally who wants to protect their reputation and their brand.
Every organization needs a social media policy; it is an essential part of doing business today. This course helps you create or revise yours.
What this course covers:
For managers who need to put a clear, workable social media policy in place.