Managing an Enterprise Account
Last Updated 10/2022
English
Export to your LMS
Full Lifetime Access
Finish in
45 min! Run Time
45 min! Run Time
Made for for
Employees
only
Employees
only
Certificate
of Completion
of Completion
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
The basics for those new to sales
Relationship building, a key to creating customer loyalty
Advanced skills to engage experienced employees
Distance selling which has recently gained acceptance
How soft skills complement sales skills
Skills covered in this course
Description
One mistake businesses make when looking at sales training programs is investing in new or junior employees and ignoring more seasoned professionals. Seasoned veterans may be looking for support that will take them to the next level in their careers, or they may need support with ever evolving technology that comes second nature to the up-and-coming generation.
With that in mind, comprehensive sales training programs need to address the basics for the newbies and the finer points for those with years of experience. In addition, it needs to be flexible enough that team members can engage in it without cutting into the time they need to spend with customers and closing deals.
System Requirements
See System Requirements in the Coggno Knowledge Base
Author
Making the Workplace Safer and Smarter
HSI (Health & Safety Institute) is a recognized leader in Environmental, Health and Safety (EHS) and workforce development software, training, and compliance solutions.
HSI is your single-source partner for EHS, Compliance, and Professional Development solutions. HSI provides integrated e-learning content, training solutions, and cloud-based software designed to enable your business to improve safety, operations, and employee development. Across all industries, we help safety and technical managers, human resources, first responders, and operational leaders train and develop their workforce, keep workers safe, and meet regulatory and operational compliance requirements. We are a unique partner that offers a suite of cloud-based software solutions including learning management, safety management, chemical SDS management, and more, integrated with our content and training so businesses can not only monitor and manage multiple workflows in one system, but train employees via one partner.
Managing an Enterprise Account
Managing an Enterprise Account: 01. Introduction
Welcome to our series on "Managing an Enterprise Account," formerly known as "Key Account Selling." What exactly does an enterprise account look like? Enterprise accounts represent an organization's most important customers.
Managing an Enterprise Account: 02. Value Added Selling
A lot has changed in sales over the last few years. There are more competitors and there are more people trying to get their product noticed. Our customers are more informed! They've done their research on us and our products before we even talk with them. If you're going to be a successful salesperson, you need to change the way you sell. This course will explore just that.
Managing an Enterprise Account: 03. Lifetime Customer Value
There's something you need to know when you're managing an enterprise account and it's called "lifetime customer value." Lifetime customer value takes a look at what that customer is worth to you and your company over the entire period of the relationship. It's about revenue in the long run.
Managing an Enterprise Account: 04. No Push Selling
What do customers want from salespeople? What do sales managers want from their employees? Usually, it's not the same thing. You've got to learn how to make the connection between the sales manager and the salesperson to deliver what the customers want. That's where No Push Selling comes in.
Managing an Enterprise Account: 05. Five Minute Pre-Brief
There are a lot of things you should be doing before and after a sales call. In this program, we are going to be discussing the five minute "pre-brief;" the things you should be doing before every call.
Managing an Enterprise Account: 06. Five Minute Debrief
You just finished meeting with a potential client. Did you get the sale? Did you achieve your goal? In this program, we discuss the five minute debrief. This debrief is to help you understand what went wrong or what went well during your call and if there's anything you need to improve before the next time you talk to your prospect.
Managing an Enterprise Account: 07. Finding Unmet Needs
The MOST important part of the sales call is finding your customer's unmet need. Until there is an unmet need, you've got nothing to sell. Remember, without a need, don't proceed. What's the most important and effective way to find an unmet need? You ask questions. But what questions are the right ones and which are the wrong ones? We've got the answers in this course.
Managing an Enterprise Account: 08. Selling Benefits
To be a successful salesperson, you need to remember one key point, and that's how to turn a feature into a benefit. We need to get the customer to understand that our solution idea benefits them, not just us. This course explores how to accomplish this in a very simple way.
Managing an Enterprise Account: 09. Handling Objections
You're going to run into objections during the sales process. It might be in the beginning of the call, when you're trying to find an unmet need, or at the end of the call. You're going to have to work to overcome those objections. Handling objections is an important skill you'll need to have as a salesperson, and this course helps you do just that.
Managing an Enterprise Account: 10. No Push Close
Now we're at the final stages, where you'll close the sale. If you take the time to focus on the steps we've mentioned throughout this series, it will be easier for you to close the sale. There's no reason to "push" a customer into buying your product or service, because the sale should close on its own.
Frequently Asked Questions
This course is designed for employees who need to complete Managing an Enterprise Account training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 45 minutes to complete and can be paused and resumed at any time.
Yes. Learners receive a downloadable certificate upon successful completion, which can be used for compliance records and audits.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
Yes. This course is available for free with an active Prime Subscription.
Yes. Refund requests can be submitted within 30 days of purchase.
