Created by Talentquest
Category Marketing/Sales > General Marketing
Sales effectiveness is the process of identifying and utilizing the right sales activities to generate the best sales outcomes. Your definition of a successful sale will depend upon your product, service, corporate goals, and objectives. Companies measure their effectiveness in a variety of ways: increased profit, new product sales, or shortened sales cycle. Successful sales organizations share a commitment to defining, measuring, and optimizing all of the components of their sales process in order to consistently achieve strategic goals.
At the end of this course, you will be able to:
1. Build an effective sales process
2. Measure your sales process
3. Practice the customer-centric sales approach
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