Research Methods in Business: Writing Data Collection Tools, Qualitative and Quantitative Data Analysis

Description

Description: These modules have been designed to provide an understanding of the principles that underpin good business research. It looks at the research process from problem definition through to project conception and finally, publication of the research outcomes.

This course features dynamic and engaging video with audio narration, infographics and short quizzes to test your knowledge

Background: Data collection tools are used in all forms of research. They include questionnaires to be used in surveys, interview protocols used in qualitative and quantitative interviews, focus group protocols and forms used to record details from observations.

There is a direct link between the quality of the instrument being used and the quality of the data being collected. The basic requirement is that the tool being used helps you collect the data you need to answer your research questions.