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Digital Transformation Strategy (Course)

5.0

Created by   Flevy

Category   Business   >   Management

Description

This is 96-slide PowerPoint.

Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends:

- Social Media
- Mobility
- Internet of Things
- Cybersecurity
- Big Data
- Cloud

These emerging technology trends allow us to leverage 8 levers to Digital Transformation:

GROWTH (Business Driver Levers)
1. Demand Generation
2. Reach & Selection
3. Customer Purchase Process
4. Customer Experience

OPERATIONAL IMPROVEMENT (Business Enabler Levers)
5. Process Efficiency
6. Asset Utilization
7. Agility
8. New Business & Service Models

Additional concepts covered include Customer Experience Matrix, McKinsey's Customer Decision Journey, Accenture's Nonstop Customer Experience Model, Digital Maturity Model, 6 Layers of Successful Execution, Service Delivery, Social Media Strategy, among others. 

This document also includes a set of templates for you to use in your own business presentations.


Languages

English

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Digital Transformation Strategy (Course)

Digital Transformation Strategy
Digital Transformation Strategy

This is 96-slide PowerPoint.

Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends:

- Social Media
- Mobility
- Internet of Things
- Cybersecurity
- Big Data
- Cloud

These emerging technology trends allow us to leverage 8 levers to Digital Transformation:

GROWTH (Business Driver Levers)
1. Demand Generation
2. Reach & Selection
3. Customer Purchase Process
4. Customer Experience

OPERATIONAL IMPROVEMENT (Business Enabler Levers)
5. Process Efficiency
6. Asset Utilization
7. Agility
8. New Business & Service Models

Additional concepts covered include Customer Experience Matrix, McKinsey's Customer Decision Journey, Accenture's Nonstop Customer Experience Model, Digital Maturity Model, 6 Layers of Successful Execution, Service Delivery, Social Media Strategy, among others. 

This document also includes a set of templates for you to use in your own business presentations.


Attachments:

Digital Transformation Strategy  (2.4 MB)
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Flevy

What Is Flevy?

 

Flevy develops management training guides of the same caliber as those produced by top-tier management consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. In fact, our authors include ex-consultants from all these firms. Most of our materials were developed by seasoned executives and consultants with 20+ years of experience.

Digital Transformation Strategy (Course)
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